Econometrics Assignment Example | Topics and Well Written Essays - 750 words

Econometrics - Assignment Example It therefore demonstrated beyond any reasonable doubt that the availability of married females in the work place was directly proportional to the size of their families. This could be explained by the competition for time brought about by the existence of families, Such that the woman had to make a choice between taking care of the family and coming to work. Question B The estimated logit model had a lot of resemblance to the LMP in terms of statistical significance and estimated coefficients. The few deviation (variations) were identified in cases where the females involved had some sought of secondary education. Weather this was as a result of better time management skills learnt in school or not is a subject of debate which can be investigated further but what is certainly true is that the level of education had an impact on the availability of married females at the work place. Question C An increase in a married female’s education had a substantial impact on the estimated logit model. The deviation from the logit model caused by an increase in female’s education was up to a maximum of three and a minimum of one. This was very evident from the resultant patterns plotted by the graphs. This confirmed the previous hypothesis that the level of education of a married female had a significant impact on their availability in the work place. The amount of money earned by other family members in the family was found to have a marginal impact on the logit model but the impact was not of statistical significance. It therefore appeared as though the amount of time the women put in to their work did not depend on the availability or increase of other sources of income brought into the family by other members of the family. Regression Model 2, Question D The Tobit model was to investigate weather the various variables had an impact on the amount time married women spent at work. The main variable to be investigated here was the size of the families that th ese females were responsible over. The model and the associated variable focuses on the availability of married females in the labor force, it was expected that their level of availability would be dependant on the size of their families indicated by the number of children they had. Such that, the more the children, the bigger the family thus less participation at the work place. On the logit model, the inlf coefficient was therefore expected to be inversely proportional to the kid_s and kid_m coefficients. The expected signs were realized and they were of statistical significance. The coefficients demonstrated the effect of large families on the amount of hours married females spent at work. It was noted that women with relatively smaller families spent more time at work than those with larger families. Question E There was statistically significant difference in the estimated coefficients between the Tobit and the OLS estimations which were very much expected. The differences were evident I both the signs they plotted and the magnitude of those signs. This led to the confirmation of the previously stated hypotheses namely, that is increased education and reduced families enhanced the availability of married females at work. The other hypothesis was that increase in alternative incomes by other family members had a negative impact on the availabili

Literature Review: Organizational Development

Literature Review: Organizational Development The topic under consideration is organizational development, knowledge creation and change management. The main focus of this research is to see how the process of change management is affected by organizational development and knowledge creation. In order to get an overall view of that these broad areas are their relationship with each other, a literature review was conducted. Worren Ruddle Moore (1999) explored about how over the years people have moved from organizational development to a more holistic view which is change management. According to this article the tools used in change management and organizational development are the same but the rationale behind it is different. For example attitude surveys are used in both. In organizational development it was used to gauge job satisfaction and the climate of the organization but in change management it is part of a strategy driven and holistic change program. This article basically uses research of various other people to give us a complete picture of what change management is all about. According to them as now the scale of businesses is increasing and so is the need for having specialized firms to administer change. They talked about interventionist and integrative strategies. Interventionist strategies are used in organizational development where as integrative strategies are used in change manag ement. The variables taken from this article are change management and organizational development. These variables are very important for the research as it clearly defines what the word change management would mean when it would be used in the research. The definition also takes both the culture and structure aspect of change management into account. The authors concluded that in order to increase the standard and the overall performance of the organization the company as to use the integrative strategies because when the employees are a part of the whole process the resistance to change is minimized. Van de Ven Poole (1995) through their research gave a theoretical overview of how development and change management basically occurs. The article classifies four types development theories namely; life- cycle theory, teleological theory, dialectical theory and evolutionary theory. The authors were of the opinion that these basic theories can be used to explain how change occurs in the organization. To explain that they developed a framework with these four theories and classified companies based on the mode and unit of change at various levels of organizational development. The conclusion they drew from their research was that as the organization grew in size the motors of change also get more complex because comes into play at once. Ikujiro Nonaka(1994) gives a comprehensive view of how knowledge is created within the organizations. The main variable identified for knowledge creation is innovation. It is defined as follows Innovation is a process in which the organization creates and defines problems and then actively develops new knowledge to solve them The article also identifies three dimensions of knowledge creation. This includes epistemology, ontological and the spiral model of knowledge. The paper differentiates between codified, formal (explicit) and informal, personal information. He concluded that the organization played a very important role as far as knowledge is concerned. The organization can facilitate the creation of knowledge by encouraging socialization, internalization of codified information into tacit information etc. Choi Lee (2002) stated that knowledge creation is very important to insure a persistent positive financial growth. The authors basically classify the knowledge creation management strategies into either human or system oriented. They used empirical data to prove the link between the mode of knowledge creation and its management strategies. The authors concluded that proper grouping of the mode of knowledge being used and the strategies involved is essential to achieve the desired financial improvement. For example it the mode of knowledge creation is socialization it should be aligned with the human strategy in order for it to be effective. It also found out knowledge creation strategies different with different types of departments that are taken into account. This research also gives us guidelines for future research which includes a comparative analysis between the service and the manufacturing sector. This study basically shows how qualitative variables can be measured quantitat ively. I will be using the study as a guide when formulating the survey form etc. Bloodgood Salisbury (2001) talks about that organizations can implement change and gain and maintain a completive advantage but this cannot be achieved by knowledge creation alone. Knowledge transfer and knowledge protection is equally important. The authors have used the Resource-Based View (RBV) to explain how both types of information i.e. explicit and tacit can help in the change process and how they can be transferred to achieve long-term benefit. In the paper they identified knowledge creation as a process which is based on creativity and a shared knowledge between a group of people which can be used to make new products as well as management strategies. The authors went on to stress that it is not just creating knowledge. It would be of no use if other can get that information from your company easily or it can be altered. So the protection of the knowledge is equally important for a business to remain competitive. To ensure its safety security and legal measure should be use d. Rune Todnems (2005) paper basically talks about things which should be taken care off when conducting research in the field of change management. This article basically takes into account various researches conducted in this field and then draws consensus based on the data they have. The two main findings of this paper were as follows: Firstly, it is agreed that the pace of change has never been greater than in the current business environment (Balogun and Hope Hailey, 2004; Burnes, 2004; Carnall, 2003; Kotter, 1996; Luecke, 2003; Moran and Brightman, 2001; Okumus and Hemmington, 1998; Paton and McCalman, 2000; Senior, 2002). Secondly, there is a consensus that change, being triggered by internal or external factors, comes in all shapes, forms and sizes (Balogun and Hope Hailey, 2004; Burnes, 2004; Carnall, 2003; Kotter, 1996; Luecke, 2003), and, therefore, affects all organizations in all industries. Waddell Sohal (1998) stated that resistance is as a critically important factor that can influence the success of change management. They defined it as: Resistance, in an organizational setting, is an expression of reservation which normally arises as a response or reaction to change (Block 1989) The authors throughout the paper talked about resistance. They were of the opinion that resistance to change should not be seen as a hurdle is had its own advantages. They used a lot secondary data to put their point across. Though their research they were able to conclude that resistance from the management can actually lead to greater stability in the external environment. This conflict between the internal and the external environment which is brought about by change is actually healthy for the business as a whole. The authors also identified that resistance at time draws attention to certain aspects of change which might not be appropriate for the organization in the long run. The most important advantage concluded by them was that it results in an influx of energy within the organization which is healthy for the organization as it in turn results in higher levels of efficiency. Keller Aiken (2009) talks about some stereotypes which are prevalent about change management. They based their research on John Kotter research which was published in 1995. They basically identified some of the mistake which managers in all the organizations make then they are administrating change in the organization. The concluded that what motivate you as a person might not motivate most of the employees in the organization. So special attention should be given to the things that motivate the employees. Secondly they identified that the leaders/ managers who are bringing about the change should not believe that they are the change and just because the manager/ leader is influential you cannot guarantee effective change within the organization. They also went on to point out that good intentions of the managers are not enough to ensure that the change management will be effective. Employees all need some kind of monetary reward to ensure maximum compliance. Ash (2009) in his article basically talks about how change can be managed efficiently. He talks about the time lag between the decision is made and implemented and the results in the form of increased performance to be seen. According to him this is due to more resistance than expected by the top management from the side on the employees. He goes on to explain why organizations generally fail to minimize the negative consequences of transition. According to him most organizations do little to allay such fears and concerns which results in slow change process. People initially resist change is the uncertainty change creates. Theoretical Framework C:Documents and SettingsuserLocal SettingsTemporary Internet FilesContent.Worduntitled.bmp Hypothesis H0= organization size will have an effect on change management? H1= organization size will not have an effect on change management? H0= internal stability would have a positive effect on change management? H1= internal stability would have no or a negative effect on change management? H0= business performance will have an effect on change management? H1= business performance will not have an effect on change management? H0= knowledge creation has a positive impact on change management? H1= knowledge creation has a negative impact on change management? H0= innovation results in knowledge creation? H1= innovation does not result in knowledge creation? H0= knowledge transfer has an effect on knowledge creation? H1= knowledge transfer does not have an effect on knowledge creation? Systolic Architecture: History and Applications Systolic Architecture: History and Applications SYSTOLIC ARCHITECTURE A network of PEs that rhythmically produce and pass data through the system is called systolic architecture. It is used as a co processor in combination with a host computer and the behavior is analogous to the flow of blood through heart; thus named SYSTOLIC.  · A systolic architecture has the following characteristics : A massive and non-centralised parallelism Local communications Synchronous evaluation  · Example of systolic network 1. Linear network 2. Bi-dimensional network 3. Hexagonal network HISTORY:- The systolic architecture paradigm, data-stream-driven by data counters, is the counterpart of thevon Neumann paradigm, instruction-stream-driven by a program counter. Because a systolic architecture usually sends and receives multiple data streams, and multiple data counters are needed to generate these data streams, it supportsdata parallelism.The namederives from analogy with the regular pumping of blood by the heart. H. T. KungandCharles E. Leierson published the first paper describing systolic arrays in 1978; however, the first machine known to have used a similar technique was theColossus Mark IIin 1944. NEED FOR SYSTOLIC ARCHITECHTURE:- We need a high-performance, special-purpose computer system to meet specific application. I/O and computation imbalance is a notable problem .The concept of Systolic architecture can map high-level computation into hardware structures .Systolic system is easy to implement because of its regularity and easy to recon .Systolic architecture can result in cost-effective , high- performance special-purpose systems for a wide range of problems. An efficient approach to design very large scale integration (VLSI) architectures and a scheme for the implementation of the discrete sine transform (DST), based on an appropriate decomposition method that uses circular correlations, is presented. The proposed design uses an efficient restructuring of the computation of the DST into two circular correlations, having similar structures and only one half of the length of the original transform; these can be concurrently computed and mapped on to the same systolic array. Significant improvement in the computational speed can be obtained at a reduced input-output (I/O) cost and low hardware complexity, retaining all the other benefits of the VLSI implementations of the discrete transforms, which use circular correlation or cyclic convolution structures. These features are demonstrated by comparing the proposed design with some of the previously reported schemes. A more computationally efficient and scalable systolic architecture is provided for computing the discrete Fourier transform. The systolic architecture also provides a method for reducing the array area by limiting the number of complex multi pliers. In one embodiment, the design improvement is achieved by taking advantage of a more efficient computation scheme based on symmetries in the Fourier transform coefficient matrix and the radix-4 butterfly. The resulting design provides an array comprised of a plurality of smaller base-4 matrices that can simply be added or removed to provide scalability of the design for applications involving different transform lengths to be calculated. In this embodiment, the systolic array size provides greater flexibility because it can be applied for use with any transform length which is an integer multiple of sixteen. A systolic network is often use with a host station responsible for the communication with the outside world.As a result of the loca l-communication scheme, a systolic network is easily extended without to add any burden to the I/O. CHARACHTERSTICS OF SYSTOLIC ARCHITECHTURE:- A massive and non-centralised parallelism Local communications Synchronous evaluation Data coming from the memory are used several time before to come back to it. These architectures are well suited for a VLSI or FPGA network implementation.  · Other characteristics : A systolic network is often use with a host station responsible for the communication with the outside world. As a result of the local-communication scheme, a systolic network is easily extended without to add any burden to the I/O. PRINCIPLE OF SYSTOLIC ARCHITECHTURE:- Systolic system consists of a set interconnected cells, each capable of performing some simple operation. Systolic approach can speed up a compute-bound computation in a relatively simple and inexpensive manner. Through systolic array we achieve higher computation throughput without increasing memory bandwidth. Which means that by using systolic architechture we can speed up our system. For eg. When we are using our simple aechitecture than we can perform atmost five million operatoins per second whereas by using systolic arrays in systolic architecture we can operate the system at a speed of 30 million operations per second. WORKING:- Systolic architecture consists of simple cells arranged in some regular pattern (linear, bi-directional, triangular, hexagonal, etc.) where each cell usually performs one operation. Each processing cell is connected to its neighbour or to a neighbour hood of processing elements by short signal paths. Both parallel and pipelined execution is implemented. A function that is to be performed can be represented by a set of Functional Primitives. The systolic structure has advantages of regularity and modularity over implementations of the block-state-variable form, as it is regular and an nth order filter is simply formed by cascading second order filters. Therefore it is more suitable for the VLSI implementation. The idea is to exploit VLSI efficiently by laying out algorithms (and hence architectures) in 2-D (not all systolic machines are 2-D, but most are). The architectures thus produced are not general but tied to specific algorithms. This is good for computation-intensive tasks (e.g. signal processing). TOOLS FOR SYSTOLIC ARCHITECTURE:- SYSTOLIC ARRAY:- Incomputer architecture, asystolic arrayis a pipe network arrangement of processing units called cells. It is a specialized form ofparallel computing, where cells (i.e. processors), compute data and store it independently of each other. We need a high-performance, special-purpose computer system to meet specific application. I/O and computation imbalance is a notable problem. The concept of Systolic architecture can map high-level computation into hardware structures. Systolic system works like an automobile assembly line. Systolic system is easy to implement because of its regularity and easy to recon. Systolic architecture can result in cost-effective, high-performance special-purpose systems for a wide range of problem. Systolic Array Example: 33 Systolic Array Matrix Multiplication:- T=7 DESCRIPTION OF SYSTOLIC ARRAYS:-  · Description : It is a network of interconnected processing units. Only the processors at the border of the architecture can communicate outside. The task of one cell can be summarised as : receive-compute-transmit A systolic array is composed of matrix-like rows of data processing units called cells. Data processing unitsDPUsare similar tocentral processing units(CPU)s,(except for aprogram counter, since operation istransport-triggered, i.e., by the arrival of a data object). Each cell shares the information with its neighbors immediately after processing. The systolic array is often rectangular where data flows across the array between neighbour DPUs, often with different data flowing in different directions. The data streams entering and leaving the ports of the array are generated byauto-sequencing memoryunits, ASMs. Each ASM includes adata counter. Inembedded systemsa data stream may also be input from and/or output to an external source. An example of a systolicalgorithmmight be designed formatrix multiplication. Onematrixis fed in a row at a time from the top of the array and is passed down the array, the other matrix is fed in a column at a time from the left hand side of the array and passes from left to right. Dummy values are then passed in until each processor has seen one whole row and one whole column. At this point, the result of the multiplication is stored in the array and can now be output a row or a column at a time, flowing down or across the array. Systolic arrays are arrays of DPUs which are connected to a small number of nearest neighbour DPUs in a mesh-like topology. DPUs perform a sequence of operations on data that flows between them. Because the traditional systolic array synthesis methods have been practiced by algebraic algorithms, only uniform arrays with only linear pipes can be obtained, so that the architectures are the same in all DPUs. The consequence is that only applications with regular data dependencies can be implemented on classical systolic arrays. LikeSIMDmachines, clocked systolic arrays compute in lock-step with each processor undertaking alternate compute | communicate phases. But systolic arrays with asynchronous handshake between DPUs are calledwave front arrays. One well-known systolic array is CMUs I Warp processor, which has been manufactured by Intel. An I Warp system has a linear array processor connected by data buses going in both directions.  · Super Systolic Array : The super systolic array is a generalization of the systolic array. Because the classical synthesis methods (algebraic, i. e. projection-based synthesis), yielding only uniformDPUarrays permitting only linear pipes, systolic arrays could be used only to implement applications with regular data dependencies. By using simulated annealinginstead,Rainer Kresshas introduced the generalized systolic array: the super systolic array. Its application is not restricted to applications with regular data dependencies. Applications:- An application Example Polynomial Evaluation Horners rule for evaluating a polynomial is: y= ((((an*x+an− 1) *x+an− 2) *x+an− 3) *x+ +a1) *x+a0 A linear systolic array in which the processors are arranged in pairs: one multiplies its input byxand passes the result to the right, the next addsajand passes the result to the right. Advantages and Disadvantages:- ADVANTAGES Faster Scalable DISADVANTAGES Expensive Highly specialized for particular applications Difficult to build More about systolic architectures :- Systolic architectures are designed by using linear mapping techniques on regular dependence graphs (DG). Regular Dependence Graph : The presence of an edge in a certain direction at any node in the DG represents presence of an edge in the same direction at all nodes in the DG. DG corresponds to space representation no time instance is assigned to any computation t=0. †¢ Systolic architectures have a space-time representation where each node is mapped to a certain processing element(PE) and is scheduled at a particular time instance. Systolic design methodology maps an N-dimensional DG to a lower dimensional systolic architecture. Mapping of N-dimensional DG to (N-1) dimensional o systolic array is considered. CONCLUSION: A massively parallel processing with limited input output communication with host computer. Suitable for many interactive operations. Replace single processor with an array of regular processing elements Orchestrate data flow for high throughput with less memory access a. Different from pipelining Nonlinear array structure, multidirection data flow, each PE may have (small) local instruction and data memory Different from SIMD: each PE may do something different Initial motivation: VLSI enables inexpensive special-purpose chips Represent algorithms directly by chips connected in regular pattern BIBLIOGRAPHY:- * Text Book * http://www-old.oberon.ethz.ch/WirthPubl/AD.pdf * http://www.google.co.in/search?q=description+of+systolic+architecturehl=enrlz=1C1GGLS_enIN323IN323start=20sa=N  · http://www.cs.nctu.edu.tw/~ldvan/teaching/vlsidsp/VLSIDSP_CHAP7.pdf  · http://www.google.co.in/search?hl=enrlz=1C1GGLS_enIN323IN323q=%2Bworking+of+systolic+architectureei=lFzzSYDQO8zelQeRqaTDDAsa=Xoi=stemming_tipct=title  · http://eprints.iisc.ernet.in/6808/  · www.wikipedia.org  · http://www.google.co.in/search?rlz=1C1GGLS_enIN323IN323sourceid=chromeie=UTF-8q=description+of+systolic+architecture

Big Life, REVIEW :: Drama

Big Life, REVIEW â€Å"The play/ musical is about a group of black people coming to England, from the Caribbean islands, in search for a better standard of living and hopefully to get a good job and settle there. The play just explains what the different people have to put up, and how their lives have become after coming to England. It shows how they resist women, how they fight off racism and of how they try to fulfil their ambitions in England. It is set back in the 1950’s, where the country was very white- dominated, and English people were not accustomed to having people of other cultures around them. It is a very touching musical; with that little bit of comedy, added by Mrs Aphrodite, a member of the audience, talking of her own experiences in the 50’s. Full of life and music, and very engaging! SYNOPSIS: The Big Life starts off with all the men, and Sybil coming to England. Sybil and Bernie, who are engaged, break up because Bernie thinks that she was flirting with another man. The men all together decide to make a pact. This says that they will finish having things like cigarettes and alcohol; sleep just 4 hours per night; fast once a week and no relationships with women, and make a  £5 bet with admiral that they will stick to what they say. The next scene is in the B&B, where Zulieka, Mary and Kathy are sitting and doing odd jobs, when Sybil enters. She tells them of how she broke up with Bernie, and the women all decide that they no longer want anything to do with men. Meanwhile, the men are on a tube looking for somewhere to stay, and someone mentions the B&B, but Bernie says he’d rather sleep on the streets. They decide in the end to go there and get rooms. The women continue to talk of how useless men are. Then in Piccadilly Circus, Admiral and Jacqueline the prostitute are sitting eating chips, when Lennie and Dennis enter, complaining they have still not found a job and how rude people are being to them. The reverend enters and starts preaching, and Admiral is insulted as he feels he is implying that he plays the devil’s music, so plays louder. The members of the congregation start singing and Lennie and Dennis have an argument. In the B&B, Bernie enters in his new postman’s uniform, and Sybil exits. Zulieka explains that the other man she was talking to was an uncle of hers. Ferdy and Zulieka discuss his book and some memories.

Business: Communism and United States Essay

Julie Marshall’s first cousin, Jean-Paul, lives and works in Belgium. They have had long â€Å"discussions† via email about the benefits and drawbacks of living in the US, a capitalist system, versus living in Belgium, a socialist economic system. Jean-Paul defended Belgium’s system. What do you think Julie would say about the benefits of living in the US and the drawbacks of living in Belgium, and how would Jean-Paul respond? Explain Julie’s position and Jean-Paul’s response in an essay format that is at least 250 words in length. I would say that the U.S. benefits would be better because it’s more opportunity and you progress more into your career versus getting benefits outside the U.S. I mean Arnold Swarzenegger said it better on 106 and Park. He said that’s how his career had started and had taken off ever since he was 21 when he had won Mr. Universe. With the capitalist system in the U.S. you have the right to own private property, the right to own a business and keep all that business’s profits, the right to freedom of completion, and the right to freedom of choice. Under capitalism most factors of production and distribution are owned by individuals. The capitalist system is the foundation of the United States. With the socialist economic system the system should be owned by the government and is based on premise and other businesses. The major benefit for a socialist economic system is social equality because the government takes income no matter if you are rich or poor. Also education can be free through college, free health care, and free child care. If you are in a socialist country you get longer vacations, less hours, and more employee benefits, but capitalism prevails. A Marxist society would have no private property rights and goods produced in it. It would be distributed among the citizens. The U.S. is taking baby steps on controlling socialism. Socialism creates more equality than capitalism and it tends to result in fewer inventions. I would think Julie would like the benefits better in the United States and he would of responded with good intentions on the United States Benefits.

Advanced Target Marketing: Wound Care

Citrus Memorial Wound Care facility provides comprehensive healing of chronic and acute non-healing wounds and offers hyperbaric oxygen therapy in an outpatient setting. The center utilizes a multidisciplinary approach to wound care. A team approach is used to provide patients with the most optimal wound treatment possible. The clinic optimizes its ability to provide patients with the best care possible by using advanced wound healing products including bioengineered skin products, total contact casting, and comprehensive compression wraps. The wound care center offers complete coordination of care including scheduling appointment for patients that require services that are provided outside of the clinic. Budget constraints on the marketing department has created a great need for market segmentation. Treating the surrounding population as a homogenous group is not cost effective or efficient. There is many benefits that can be obtained from a more selective target marketing approach than what is already currently used. Therefore Citrus Memorial Wound Care has recently adopted an new marketing outreach program that will be discussed in greater detail later in this summary. Lifestyle Profile Importance Costumer needs and preferences differ based on their lifestyles. It is important to research and utilize this information to produce the best marketing stagey possible. Eric Berkowitz (Berkowitz 2006, p. 111) wrote in the book Essentials of Health Care Marketing that, â€Å"Lifestyle is an important aspect affecting a consumer’s decision-making process. † The term lifestyle incorporates the way individuals perceive events, prioritize their interests, and how they spend their time. Obtaining knowledge about the surrounding demographic’s life style will greatly improve Citrus Memorials ability to develop appropriate strategies to market to specific consumers. To better the companies ability to market to the most beneficial market in the surrounding area the facility has established which market is the most likely to seek wound care treatment. Wound care patients are predominately patients 55 to 85 years of age with diabetes, venous or arterial insufficiencies, or post surgical patients. The optimal demographic for the wound care center to market to are insured patients that are highly motivated in maintaining their health and quality of life. The marketing department has selected the most promising and cost beneficial demographic groups to focus our marketing programs based on the previously stated information. Citrus county is predominately caucasian. According to the U. S Census Bureau (2009) persons 65 years make up greater than 30% of the total population. Specific locations in Citrus County have been targeted which contain the largest population of the target market. Exclusively 55 and older communities are frequent and will be targeted directly. Income levels are not significantly predictive of the most likely economical demographic that seeks wound care treatment. Both males and females utilize the services equally. In their annual report Wellflorida (Wellflorida 2010), states that Citrus County has a high percentage, 21%, of non-elderly uninsured individuals. This statistical data re-enforces the decision not to target this demographic. The statistical data has proven to be vary reliable and correlates directly with the observations of the author. Target Market Services for chronic non healing ulcers will be marketed to diabetic elderly adults ages 55 to 85 as well as disabled individuals. These services will also marketed to skilled nursing facilities as well as family practitioners in the area due to the large incidence of the selected demographic housed within the facilities. Specific areas in the community will be targeted that contain higher than average percentages of the target market. Hyperbaric treatments will be marketed to radiation therapy patients, diabetic ulcer patients, osteomyolitis patients, post surgical patients, as well as patients with osteoradionecrosis. Health professionals that will be marketed to for the hyperbaric therapy services include oncologist, cancer treatment centers, as well as reconstructive surgeons. Much care has been taken in deciding how the the marketing schemes will be positioned throughout the community. It is important to distinguish Citrus Memorial Wound Care from competitors and become local health professionals and consumers preferred location to prescribe services to or receive service at. Citrus Memorial Wound Care is a hospital based outpatient facility however there are significantly small rates of referrals from within the hospital itself. Significant marketing will be done within the hospital to encourage physicians and staff to utilize the wound care facility as a valuable resource. Educational lunches and promotional seminars will be offered to surround facilities that have been targeted as having a high likelihood of utilizing the wound care services Citrus Memorial provides. Social indicators are key to locating the appropriate location to advertise to. Selecting appropriate mediums to advertise through greatly improve responses from marketing. Citrus Memorial has adopted a direct marketing approach to target the best prospective consumers. Utilizing the database from the local chamber of commerce 26 health facilities have been selected that fit the desired target market profile. Representatives from each facility attended an educational dinner. The event showcased detailed information on how Citrus Memorial Wound Care can help each facility successfully treat patients. Each representative who attended the program was provided a box of Citrus Memorial Wound Care business cards. Patient education pamphlets, referral templates, as well as other promotional items were also distributed amongst the attendees. To stimulate patient awareness of the wound care facility throughout the community lifestyle profiles questionnaires have been distributed via newspaper inserts in select locations previously selected by the marketing department. The lifestyle questionnaires stimulate patients to become aware of their health status. The questionnaires are provided with free postage to the patient to increase the response rate. The questions asked in the marketing tools allows the marketing department locate potential patients as well as provides insight in to how the community perceives the facility. Conclusion Citrus Memorial Wound Care facility provides comprehensive healing of chronic and acute non-healing wounds and offers hyperbaric oxygen therapy in an outpatient setting. In order to improve patient visitations rates the center has adapted multiple techniques to improve its marketing ability. The center utilizes a multidisciplinary approach that provides patients with the most optimal wound treatment possible. Reaching the appropriate demographic through statistical analyzation of the communities lifestyle profile has proved to be successful and effective. The wound care center offers complete coordination of care that can benefit many individuals. It is the duty of the Citrus Memorial Marketing team to create the opportunities necessary for individuals to choose to peruse wound care at Citrus Memorial Heath Systems.